The Power Of Building A Strong Professional Network: Networking In The Gig Economy

In the gig economy, where temporary and short-term jobs have become the norm, building a strong professional network has become increasingly vital for career success.

According to a study conducted by LinkedIn, 85% of all jobs are filled through networking.

While the traditional job market has relied on resumes and cover letters, the gig economy requires gig workers to have a diverse range of skills, a strong portfolio, and a vast network to secure projects.

Networking has always been an essential component of career growth, but it has become even more critical for gig workers.

In the gig economy, where freelancers and independent contractors are the norm, networking can help expand a gig worker’s client base, increase their exposure to new opportunities, and establish a personal brand.

This article will explore the importance of networking in the gig economy, effective networking strategies, the benefits of networking, and how gig workers can overcome networking challenges to leverage their network for success.

Key Takeaways

  • Networking is crucial for finding new job opportunities, building relationships, and expanding skillsets
  • A strong online presence, including a professional website, social media presence, and portfolio, is essential for success in the gig economy
  • Researching and attending events that align with your niche, participating in online discussions, and joining industry-specific groups are effective networking strategies in the gig economy
  • Collaborative partnerships allow individuals to leverage each other’s skills and expertise to deliver high-quality work and build a reputation for excellence, leading to long-term success in the gig economy.

The Importance of Networking in the Gig Economy

The gig economy, characterized by its fluidity, unpredictability, and lack of job security, necessitates the cultivation of a robust professional network in order to stay competitive and expand one’s career opportunities.

In this type of economy, networking plays a crucial role in finding new job opportunities and building relationships with potential clients and collaborators. By developing a strong network, gig workers can tap into collaborative opportunities, which can lead to new projects, clients, or even jobs.

Networking also provides opportunities for expanding skillsets. By interacting with other professionals in their field, gig workers can learn about new trends and technologies, acquire new skills, and gain valuable insights that could help them stay ahead of the curve.

Additionally, networking can help gig workers find mentors who can guide them in their career development and provide advice on how to navigate the challenges and opportunities of the gig economy. Therefore, building a strong professional network is essential for gig workers who want to succeed in this rapidly changing and competitive work environment.

Effective Networking Strategies

One effective strategy for expanding one’s connections in a business setting is to attend industry events, as research has shown that 85% of professionals believe in-person networking is crucial for career success.

However, with the rise of remote work and the ongoing pandemic, attending physical events may not always be feasible. In these cases, virtual networking has become increasingly important.

To hold oneself accountable in networking, it can be helpful to set specific goals and track progress towards them. This can include attending a certain number of networking events per month, connecting with a certain number of new people, or following up with contacts within a certain timeframe.

Additionally, utilizing social media and online networking platforms can expand one’s reach and provide opportunities for virtual networking. Finally, when engaging in virtual networking, it is important to come prepared with a clear elevator pitch and to actively listen and engage with others in the conversation.

By implementing these strategies, professionals can effectively expand their network and increase their chances of success in the gig economy.

Benefits of Networking

Expanding one’s connections through effective networking has been shown to provide numerous advantages in the business world, including increased access to resources, opportunities for collaboration, and exposure to diverse perspectives. These benefits are particularly important in the gig economy, where contractors and freelancers must constantly seek out new projects and clients to remain competitive. By building a strong professional network, individuals can enhance their career growth and job opportunities by tapping into the knowledge and expertise of others in their industry.

In addition to career growth and job opportunities, networking can also provide valuable industry knowledge and mentorship. Through interactions with others in their field, individuals can learn about new trends, technologies, and best practices that can help them stay ahead of the curve. They can also connect with experienced professionals who can offer guidance and advice on how to navigate the challenges of the gig economy. By leveraging these benefits, individuals can not only improve their own career prospects, but also contribute to the growth and success of their industry as a whole.

Benefits of Networking Examples
Increased access to resources Access to job postings, referrals, and recommendations
Opportunities for collaboration Joint projects, partnerships, and shared resources
Exposure to diverse perspectives Exposure to new ideas, cultures, and ways of thinking Improved communication and networking Increased ability to connect with others in your field or industry

Overcoming Networking Challenges as a Gig Worker

As a gig worker, building and maintaining a professional network can be a crucial factor in finding new projects and advancing one’s career. However, this can also present challenges, such as balancing networking activities with workload demands, overcoming introversion and social anxiety, and building a network in a remote setting.

Successfully navigating these challenges can help gig workers expand their opportunities and achieve greater success in their careers.

Balancing Networking and Workload

Achieving a balance between networking and workload is a crucial aspect of succeeding in the gig economy. As a gig worker, it is easy to become overwhelmed with the amount of work that needs to be done, leaving little time for networking. However, networking is an essential component of building a strong professional network that can help you secure new clients and opportunities. Therefore, gig workers must prioritize their connections and manage their time effectively to ensure that they have enough time to network.

Time management is key when it comes to balancing networking and workload. Gig workers must be able to prioritize their tasks and allocate time for networking activities. This involves setting aside specific periods for networking, such as attending industry events or reaching out to potential clients.

Additionally, using productivity tools such as calendars and scheduling apps can help gig workers stay organized and manage their time effectively. By carefully managing their time and prioritizing their connections, gig workers can build a strong professional network that can help them thrive in the gig economy.

Overcoming Introversion and Social Anxiety

Breaking out of one’s shell and facing social anxiety is a hurdle that many gig workers must overcome to succeed in their line of work. It can be challenging for introverted individuals to put themselves out there and network, but building a strong professional network is critical to success in the gig economy.

Here are three social anxiety solutions that can help gig workers overcome their introversion and network more effectively:

  1. Practice mindfulness techniques: Mindfulness is a popular tool for managing anxiety and stress, and it can be particularly helpful for introverted individuals who struggle with social anxiety. Practicing mindfulness can help gig workers stay present and focused during networking events, which can help them feel more comfortable and confident.

  2. Set small goals: Networking can be overwhelming, especially for individuals who are introverted or have social anxiety. To make the process more manageable, gig workers can set small goals for themselves, such as introducing themselves to one new person at an event or following up with a contact via email or LinkedIn.

  3. Attend events with a friend: Attending networking events with a friend can be a great way for introverted gig workers to feel more comfortable and confident. Having someone to talk to can help ease social anxiety and make networking feel more like a fun social activity than a stressful obligation.

By using these social anxiety solutions, introverted gig workers can overcome their fears of networking and build a strong professional network, which can lead to more work opportunities and long-term success in the gig economy.

Building a Network in a Remote Setting

Establishing meaningful connections can be a challenge for remote gig workers, given the lack of face-to-face interactions. However, building a strong professional network is crucial for their success and longevity in the industry.

In a remote setting, networking often requires a different approach than in-person interactions. One way to build connections virtually is by attending virtual networking events. These events provide an opportunity to connect with like-minded professionals, share knowledge, and collaborate on projects. It is essential to research and attend events that align with your niche to make the most out of your virtual networking experience.

Another effective way to build a network in a remote setting is through social media outreach. Platforms such as LinkedIn, Twitter, and Facebook provide a platform to connect with professionals in your industry, showcase your work, and engage in industry-specific conversations. It is vital to be strategic in your engagement, focus on building a rapport with potential connections, and offer value to them.

Joining industry-specific groups and participating in online discussions can help you build a reputation as an expert in your field and attract potential clients or collaborators. Overall, building a network in a remote setting requires effort, patience, and a strategic approach, but it can lead to long-term success in the gig economy.

Leveraging Networking for Success in the Gig Economy

Drawing on a strong professional network can be the key to thriving in the gig economy, as the saying goes, ‘it’s not what you know, it’s who you know.’ The gig economy offers a unique opportunity for individuals to work on a freelance basis, allowing them to take on multiple projects and work with a variety of clients. However, navigating this type of work environment can be challenging, which is why building a strong professional network is crucial for success.

Collaborative partnerships play a significant role in the gig economy, as they allow individuals to work together to achieve their goals. By forming partnerships with other professionals in their field, individuals can leverage each other’s skills and expertise to deliver high-quality work and build a reputation for excellence.

In addition to collaborative partnerships, having a strong online presence is also essential for success in the gig economy. With the rise of remote work and digital communication, having a well-crafted online profile is crucial for attracting clients and showcasing one’s skills and experience. This includes having a professional website, social media presence, and a portfolio of work samples.

By creating a strong online presence, individuals can establish themselves as credible and reliable professionals in their field, which can lead to more job opportunities and collaborations. Overall, leveraging networking for success in the gig economy requires both collaborative partnerships and a strong online presence, which can help individuals navigate this unique work environment and achieve their professional goals.

Frequently Asked Questions

How can networking benefit gig workers who are just starting out in their careers?

Networking events and online platforms can offer gig workers valuable opportunities to connect with potential clients, learn about industry trends, and gain new skills. These connections can lead to increased visibility and potential work opportunities, particularly for those just starting out in their careers.

What are some common mistakes that gig workers make when it comes to networking?

Gig workers often make mistakes in networking, such as excessive self-promotion or lack of follow-up. Building genuine connections is crucial for success. Professional relationships should be nurtured with a strategic and informative approach.

How can gig workers overcome the challenge of networking in a highly competitive market?

Gig workers can expand their networking opportunities by utilizing online platforms and attending local events. This strategy can help overcome the highly competitive market by creating new connections, building relationships, and gaining access to potential clients and employers.

What are some effective ways to build and maintain a professional network as a gig worker?

How can gig workers build and maintain a professional network? Utilizing online platforms and creating a strong personal brand are effective strategies. Consistent engagement and adding value to connections can lead to long-term relationships and opportunities.

In what ways can networking help gig workers to expand their business opportunities and increase their income?

Networking can help gig workers expand their business opportunities and increase their income through collaborative partnerships and referral programs. By building relationships with other professionals, gig workers can gain access to new clients and projects, leading to growth and success in their careers.


Networking is an essential aspect of success in the gig economy, where workers are often self-employed and reliant on their own efforts to secure work opportunities. Effective networking strategies include attending industry events, leveraging social media platforms, and reaching out to contacts for referrals.

The benefits of networking include access to job opportunities, increased visibility and credibility, and the ability to build relationships with other professionals in the industry. However, gig workers also face unique challenges when it comes to networking, such as the lack of a traditional workplace environment and the need to maintain a consistent online presence.

Despite these challenges, gig workers can leverage networking to achieve success in their careers. By building a strong professional network, gig workers can expand their reach and tap into new opportunities that they may not have otherwise been aware of. In addition, networking can help gig workers stay up-to-date with industry trends and best practices, which can enhance their skills and increase their competitiveness in the job market.

One interesting statistic to note is that according to a survey by LinkedIn, more than 70% of professionals in the gig economy believe that networking is crucial to their success.

In conclusion, networking is a powerful tool for gig workers looking to establish themselves in the industry and achieve long-term success. By taking a strategic approach to networking and leveraging various channels and platforms, gig workers can expand their reach and tap into new opportunities. While networking may present some challenges, the benefits of building a strong professional network far outweigh the costs. As the gig economy continues to grow, networking will become an increasingly important aspect of career development for gig workers.

About Skillabilly Editorial Staff

The Editorial Staff at Skillabilly is a team of Personal and professional experts in the education and career services industry led by Shalev Morag. We have been creating Skill guides and tutorials since 2022, and Skillabilly has become an impactful free skills and abilities resource site in the industry.